Human Illusion
The EP
- 3-4 Tracks
- Digital Human
- Elements
- Countdown to EP using pictures of Debbie
- Give away a free t-shirt to first 10/20 who buy the EP. Proof of sale through screenshot on Twitter.
Online Presence
- Headshots Photoshoot on Tuesday/Wednesday
- In Studio Photoshoot
- Become a verified artist on Spotify
- Facebook status
- More photos and videos of progress
- Video for name change (x-factor style)
- All social media will go up at the same time when we put our profile picture back on our facebook page
- Promo for EP sales: give away a t-shirt to first 10/20 people who buys/downloads album. Proof of purchase by posting picture on twitter
- Mailing list – Mailchimp
Promotion and distribution
- Ask Tom in lecture about promoters on MMM’s
- Taken Facebook profile picture from our page.
- Making a big deal about coming back online.
- Fiver Video – News report/ X-Factor video for our change of band name.
- What is our demographic?
New band name ideas that we didn’t use:
- Outwalk.
- The Walk.
- Inwalk.
- Walk Out.
Aesthetic
- DIY
- Going back to basics, utilising the instruments we can play to combine them with the upbeat electronic style we are portraying.
Potential Artwork:
#ProducerKitty
Notes from the presentation:
You’ve got a really strong starting point and have already demonstrated a good grasp of all the disciplines covering the making of a project such as this. You’re now into the shaping of a coherent and engaging artist identity, this might require that you research and immerse yourselves further into popular culture as a discourse. Some things to think about:
- How does the name embrace the concept – is there something about conforming to identity models – and what human is? Are you looking at Post- Humanism agendas? Robert Peperall – Post Human Condition – good starting point for artist driven projects (although a relatively old text now)
- Be aware there is a nostalgia movement at present in electronic music – which seems to be conferring a humanising of the relationship that we presume to have with technology – nostalgia / retro / craft of technology
- Another interesting area is Accelerationism https://www.theguardian.com/world/2017/may/11/accelerationism-how-a-fringe-philosophy-predicted-the-future-we-live-in
- Plenty of influence and within pop music (PC MUSIC – QT / Hannah Diamond / Charlie XX ) prophetic perspective (Kyary Pamyu Pamyu).
Search for ‘technostalgia’ – it may help you get a sense of the significance of some of this feedback for your work (popular and academic articles address this).
Mailchimp, or an equivalent, could be a useful tool to help you to synchronise your marketing plan.